About Us
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Our Story
Where It All Began
Our company name, Sorrento, is more than just a name—it’s a philosophy. It reflects both a sense of belonging and a connection to the exotic. While ‘Sorrento’ means ‘a place to come home to,’ it also nods to a faraway city on the Amalfi coast of Italy.
This duality defines our essence: a seamless fusion of South African beauty and Italian elegance. Rooted in the Van Tonder family farm, we carry forward a legacy of warmth, creativity, and excellence in event planning.
From our early beginnings to becoming a trusted name in luxury events, we have continuously evolved—always pushing the boundaries of innovation and sophistication.
Our Vision & Mission
Vision:
“To redefine luxury event planning by seamlessly blending artistry, sustainability, and impeccable execution.”
Mission:
“We craft bespoke events that capture the beauty of South Africa, infused with the timeless elegance of Italy. With sustainability at our core, we create unforgettable experiences that leave a lasting impact.”
Core Values
The Heart of Sorrento Studio
Excellence
Striving for perfection in every event we design.
Creativity
Innovating and curating unique, bespoke experiences.
Sustainability
Reducing our carbon footprint & giving back to communities.
Integrity
Building trust and long-lasting relationships with our clients.
Passion
A love for what we do, reflected in every detail.
Tailored Service
Why Choose Sorrento?
At Sorrento, we don’t believe in off-the-shelf event planning. Every event is tailor-made to reflect your unique vision. Unlike many event companies, we design our floral arrangements in-house, ensuring absolute perfection.
Our commitment to sustainability extends beyond event day. We donate used flowers to charities, hospitals, and old-age homes, allowing beauty to linger long after the celebration.
It’s these small yet meaningful touches that make a Sorrento event truly unforgettable.
